The main goal of any business is to maximize sales and revenue. In order to achieve your goals, you need to feel and understand your target audience, give it exactly what it wants and how it wants it. Building a sales funnel will help to better understand your potential customers and increase business efficiency.
A sales funnel is a great marketing planning tool.
From the indicators of the sales funnel, one can draw the following useful conclusions:
1. How many visitors do you need in total in order to make the required number of sales?
2. How many customers/users are screened out at each stage of the funnel and how many of them go to the next stage?
This will help you understand exactly where the weaknesses of your business are.